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ABOUT

I N S P I R E D    B Y    A N T I Q U I T Y

For centuries, women across cultures perform various beauty rituals to preserve their youth. Ancient Egyptians had access to 21 different kinds of plant oils for beauty purposes (eg. Frankincense, Myrrh, Almond oil), many of which are still used today in natural skincare products. Chinese royalty used Jade Roller as an anti-ageing tool since the 17th century. Back in those days, there were no cosmetic labs and women relied on what mother nature provided.

 

P O W E R E D    B Y    N A T U R E

FRANKIE BEAUTY is a proudly Malaysian artisanal skincare brand. We harness the power of wild-harvested Frankincense and Pracaxi as our hero ingredients, to bring you gentle yet effective organic skincare products, and natural beauty tools to complement your daily routine.

We source the highest quality botanical ingredients locally and from France, Brazil and USA. We take pride in each ingredient that goes into a bottle of FRANKIE.

  • Made only with natural/organic/wildcrafted ingredients
  • Vegan and cruelty-free
  • Free from synthetic fragrances

 

G E M S T O N E   B E A U T Y   T O O L S

Jade Roller and Gua Sha beauty tools are the second line in our natural holistic beauty offerings. We love that Facial Rollers and Gua Sha are non-invasive and easy to use, plus they are effective when teamed with our skincare products. 

  • Handcrafted from natural stone and mineral crystal
  • Free from manipulation, reconstitution and colouring agents

 

S T O R Y    O F    M Y    L I F E

It all started post-baby #2, my skin became 'angry' with red, itchy dry patches, congested and sprinkled with pigmentation spots. I grew tired of trying ineffective commercial skincare products, even those marketed as natural ones didn't work on my sensitive skin. I broke out in hives, swelling eyes and all with the wrong use of a product, then I had an epiphany moment: If you can't beat them, join them.

In-Cosmetic Formulation Lab, Bangkok 2018.

In-Cosmetics Asia BITEC Formulation Lab, Bangkok 2018.


FRANKIE was the culmination of some very hard work in my quest for healthy, glowing skin. Having bad skin made me research deeper into natural skincare science. I took fundamental EO chemistry classes by Dr Joy Bowles (she was featured in Unwell, a documentary series on Netflix), studied the science behind EO and also essential oils for skin from Tisserand Institute by Robert Tisserand (World EO expert and Author of Essential Oil Safety).

With Robert Tisserand in Singapore, 2019.

 But most of all I dove deep into fixed oils, plant lipids derived from seeds and kernels. My love for oils then manifested into a brand that produces anhydrous skincare products: water-free formula without the need for preservatives.




When I finally formulated an oil blend that actually healed most of my skin issues, I couldn't wait to share it with people around me. Every time someone tells me that my oils transformed their skin, it fuels my passion into purpose. FRANKIE provides an alternative for the mindful beauty who is conscious of what she puts on her skin. SEA (Safe-Effective-Affordable) skincare is what I want to share with the world.

The girl behind FRANKIE,

Loretta xx

Loretta - Founder and Formulator of FRANKIE Beauty Co.

 Parents Avenue Magazine exclusive, April 2018.