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ABOUT

I N S P I R E D    B Y    A N T I Q U I T Y

For centuries, women across cultures perform various beauty rituals to preserve their youth. Ancient Egyptians had access to 21 different kinds of plant oils for beauty purposes (eg. Frankincense, Myrrh, Almond oil), many of which are still used today in natural skincare products. Chinese royalty used Jade Roller as an anti-ageing tool since the 17th century. Back in those days, there were no cosmetic labs and women relied on what mother nature provided.

 

P O W E R E D    B Y    N A T U R E

Frankie Beauty Co. is a Malaysian indie green + clean beauty brand. Unlike mass-produced cosmetics and skincare which uses questionable ingredients to reduce cost and extend their shelf-life, FRANKIE sources premium botanical ingredients from France, Brazil, USA, and is crafted in small batches to ensure each product is delivered to you in its freshest and most potent form. We take pride in each ingredient that goes into a bottle of FRANKIE.

  • Made only with natural/organic/wildcrafted ingredients
  • Non-GMO (Genetically Modified Organism)
  • Vegan and cruelty-free
  • Free from synthetic chemicals, fragrances, preservatives, mineral oils

 

G E M S T O N E   B E A U T Y   T O O L S

Jade Roller and Gua Sha beauty tools are the second line in our natural holistic beauty offerings. We love that Facial Rollers and Gua Sha are non-invasive and easy to use, plus they are effective when teamed with our skincare products. 

  • Handcrafted from natural stone and mineral crystal
  • Free from manipulation, reconstitution, colouring agents

 

S T O R Y    O F    M Y    L I F E

It all started post-baby #2, my skin became 'angry' with red, itchy dry patches, congested and sprinkled with pigmentation spots. I grew tired of trying ineffective commercial skincare products, even those marketed as natural ones didn't work on my sensitive skin. I broke out in hives, swelling eyes and all with the wrong use of a product, then I had an epiphany moment: If you can't beat them, join them.

FRANKIE was the culmination of some very hard work in my quest for healthy, glowing skin. Having bad skin made me research deeper into natural skincare science. I took fundamental chemistry classes, studied essential oil properties and safety with Tisserand Institute. But most of all I dove deep into fixed oils, plant lipids derived from seeds and kernels. My love for oils then manifested into a brand that produces anhydrous skincare products: water-free formula without the need for preservatives.

When I finally formulated an oil blend that actually healed most of my skin issues, I couldn't wait to share it with people around me. Every time someone tells me that my oils transformed their skin, it fuels my passion into purpose. FRANKIE provides an alternative for the mindful beauty who is conscious of what she puts on her skin. SEA (Safe-Effective-Affordable) skincare is what I want to share with the world.

The girl behind FRANKIE,

Loretta xx

Loretta - Founder and Formulator of FRANKIE Beauty Co.